Aberdeen Group : A Letter from the CEO to Aberdeen's Loyal Members. Founded in 1988, Aberdeen Group is the trusted advisor to the Global 5000 for value chain strategies and technology advice.

The world is changing. The new defiances reqires to change the traditional vision of the market and business processes. Several references to the Letter:
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" Today's market is flooded with traditional analyst firms, information providers, content aggregators, publications, and consulting organizations all striving to provide the raw material to help end-users make the right decisions about their business. This competition has created a very crowded and confused market. However, Aberdeen has aggressively addressed a large void in the market. The one aspect that is consistently missing from each of these competing offerings is deep fact-based research driven by a business-first agenda. ".
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