AJAX vs SEO

The information below is the personal opinion of the author.

This is the short remark, just like the subject to think. If we are talking about the SEO, we keeps in mind, first of all, the ability to represent the site page content to the Search Engine's crawler like the HTML which might be parsed and indexed according our SEO strategy. The content itself is a basis of any SEO strategy without any doubts as well as the bais of the page index.

AJAX is a bunch of technologies which might help us to improve the complex page behaviour. Avoid the reloads, first of all, as well as to reduse the data download time thanks to the asynchronows data requests. Also, AJAX is a way, which helps to move some business logic to the client side. AJAX technology bring us a lot of advantages.

But at this point we've got a trap from the SEO point of view. The explanation is obvious: as well as AJAX is a client - side technology, initially, the Search Engine's crawler receive only the container of the data, without the HTML inside.

In general : AJAX is a perfect technology client - side way which brings to users and web site developers a lot of advantages. But there is a problem in using this solution for the web projects which targeted like the top SEO.